RELAUNCH of www.thecameracentre.net
International collaboration helps local business conquer the web
Local retailer The Camera Centre has just launched a new internet store at www.thecameracentre.net with some international help.
Owner Cecil Hughson and Manager, Ben Mullay knew that to extend their business a fresh online initiative was needed. This was especially important as many of the Camera Centre’s customers are in the outer islands and don’t travel into Lerwick often. There is also a large expat community who like to order photos for delivery to relatives in Shetland.
Working with New Zealand based marketing strategists, First Retail Ltd, Canadian software developers Dakis Decision Systems Inc and Cecil’s son in law John Smith, owner of yadUK, The Camera Centre has developed a product range that includes home-wear, gifts and décor - all created using customer’s own photos.
First Retail’s Director, Chris Wilkinson knew the Camera Centre’s dilemma well. With clients in many island territories including the Channel Islands, The Cook Islands, French Polynesia and Fiji the web has been a key element in helping these businesses engage with their community.
Up until recently, many of the products needed to be sent away for production. New technology has allowed stores in remote areas to create these on-site. The Camera Centre has invested in equipment, systems and training that will ensure work can stay within the Islands. In the future it is hoped the store will also develop export markets to the mainland and beyond.
Timed to launch in the key gift giving period leading up to Christmas, www.thecameracentre.net has already proven popular. Within hours of going live, orders began to arrive. Most popular lines so far have included photo collages, coasters, placemats and mousemats.